Sir P. Jagielski and I worked together on a safer sex commercial ad that we had found which obtains the audience's attention by using a combination of humor and tangible logic. This ad appears as a television ad which is seen by millions and catches their attention by relating a real life situation to an overlooked problem facing many Americans. If the commercial were bland and straight forward then the general goal of the t.v ad may not have been accomplished, or taken as seriously by the general public. Overall, it is a good example of a good influencing ad that makes the viewers think as they finish watching the commercial.
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Sunday, January 11, 2009
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