Observation 1

I watched the iPod touch commercial on YouTube and found it very interesting. The commercial used music instead of speaking to get its advertisement across, which I thought was very unique. The song itself was very catchy and used descriptive words like "music" and "touch", which helped emphasize the product. I thought this commercial was especially clever because the song stuck in ones head and was a constant reminder of the new iPod touch and the advertisement itself. Along with the great music selection the ad used only the iPod touch as a colorful visual which made the viewer focus entirely on the product at hand. Overall I think that this commercial was a great combination of musical and visual stimulation that marketed the product the best way that a commercial could.