Observation 1

The commercial Grace and I chose was shown during the NFL playoff game between the Chargers and Steelers. In this commercial Howie Long’s, NFL Hall of Famer, Silverado truck is hit by a Dodge truck. Howie then steps out of his car and goes and talks to the driver of the Dodge truck. When he goes to his car he comments on how the driver of the car has a heated steering wheel and manicured nails. After Howie notices this he goes “Oh well it figures since you’re driving a Dodge”. He says this implying that the Dodge is a sissy truck and that his Silverado is the more masculine truck. This commercial’s speaker or author is General Motors and it uses a comedy to persuade the audience that the Silverado is the better truck. The media is a visual rhetoric and the audience is the viewers of the commercial.