Observation 1

Rachel and I used a Macintosh commercial that we found on the Apple website. It compared Macs to PCs using comedy and persuasion. The guy representing the PC was in a pizza box trying to appeal to college students, while the guy representing the Mac was just standing there. The PC pointed out all the benefits of a Mac versus a PC, and was trying to trick Mac users into using PCs. The commercial was effective because it presented good points about Macs through comedy and appealed to college students by appealing to their lifestyle.