Observation 1

Meshia and I choose a Super Bowl commercial by Pepsi featuring Justin Timberlake. The commercial begins with Justin hanging out with some friends and then all of a sudden being mysteriously dragged backwards. Then it shows a girl drinking a Pepsi through a straw. Every time the girl sips her Pepsi, Justin seems to move and gets into amusing accidents, including being dragged across a soccer field of screaming girl fans and getting hit by a car door. Finally, Justin is pulled into the girl’s backyard, where he gets hit by a television that the girl’s father picks-up. The advertisement uses a well-known celebrity to make it more appealing to a wide audience and to influence the audience to buy the product. The commercial uses cause and effect to show that if you buy Pepsi, one can get free stuff such as MP3’s and HDTV’s. The commercial also shows illustration because it shows how to use the product and the impact a user’s life. Illustration is showed in how the girl in the commercial was satisfied because not only did she enjoy her Pepsi, but she also had Justin Timberlake appear right in front of her in her own backyard. Commercial can be found at www.youtube.com/watch?v=WLcgFo0CPss