Observation 1

As Janine explained, the commercial we chose was a Chevy Silverado commercial with Howie Long. We found it particularly persuasive for a few reasons. First, Howie Long, a famous, familiar face, drew our attention. Second, the small crash between the two trucks made it both dramatic and relatable; everyone's been in a fender bender before and they're always a hassle. Lastly, it had us both laughing, as Howie Long took a shot at the other drivers manhood and choice of truck. The argumentative strategies chosen for this commercial were both convincing and memorable.