Observation 1

Kelley and I watched several Super Bowl commercials on You Tube. We chose to use a commercial that featured Justin Timberlake in an ad for Pepsi. He is minding his own business when he is all of a sudden dragged across town, while we see flashes of a girl drinking Pepsi out of a straw. He is finally dragged all the way to her backyard, after several humorous accidents. The ad is pushing MP3 giveaways from Pepsi. This ad uses a celebrity as the main character, which can sway consumers to buy the product, as well as cause and effect to show consumers that if you buy Pepsi you will get free MP3 downloads. It also insinuates that by using this product you can get Justin Timberlake, even though the chances of that are, in reality, very slim. Finally, this ad is an illustration because it shows how to use the product and the impact it could have on the user. Obviously the Pepsi drinker in the commercial was a highly satisfied customer because not only did she get to enjoy a refreshing Pepsi, but she had Justin Timberlake dragged to her backyard.