OBSERVATION 1

I won't be in class tomorrow, so I'll go ahead and do this now:

The commercial I analyzed was one from Apple's "Switch" campaign. In this campaign, Apple has one person simply tell their story of how he or she switched from a PC to a Mac, and why it was a good decision. The series of people range from average high school students to celebrities. The specific one I watched was one from Sarah Whisler's point of view, a middle-aged writer. She starts off with saying "It was a horrid little machine," referring to her old PC. She then continues to tell us how much she loves the Macbook computer that she now has. She ends with "I just 'get' it, and I didn't 'get' the PC." Apple used a narrative approach, having each person tell their story. They also used comparison-contrast by comparing a PC with a Mac, and telling why the Mac is better. This commercial was very effective because it shows that average people just like you and I like Macs better than PC's. It was simple and to the point, not using any fancy language or boring facts. The commercial got its point across clearly and effectively.