Observation 1

I found in this particular Macintosh ad, the differences between Macintosh and Windows processors are compared. During the ad the differences between the two computer processors are compared through narration, compare-contrast, and description. In the commercial the appearance of the Macintosh representative is a young, well-dressed man who is compared to the Windows representative who is an older, awkard looking man. The difference in the appearance of the two representatives shows the viewers how Macintosh is the newer greater version compared to the newer, but not comparable version of Windows. In the commercial the narration of the two representatives argues the differences and the advantages that Macintosh has against Windows. During the narration, the comparisons and the contrasts describe how the Macintosh processors are easier and less stressful to use compared to the Windows processors.