I won't be in class tomorrow, so I'll go ahead and do this now:
The commercial I analyzed was one from Apple's "Switch" campaign. In this campaign, Apple has one person simply tell their story of how he or she switched from a PC to a Mac, and why it was a good decision. The series of people range from average high school students to celebrities. The specific one I watched was one from Sarah Whisler's point of view, a middle-aged writer. She starts off with saying "It was a horrid little machine," referring to her old PC. She then continues to tell us how much she loves the Macbook computer that she now has. She ends with "I just 'get' it, and I didn't 'get' the PC." Apple used a narrative approach, having each person tell their story. They also used comparison-contrast by comparing a PC with a Mac, and telling why the Mac is better. This commercial was very effective because it shows that average people just like you and I like Macs better than PC's. It was simple and to the point, not using any fancy language or boring facts. The commercial got its point across clearly and effectively.
Thursday, January 8, 2009
Ethics Essay Competition
Please encourage students to compose and submit an essay in the 8th Annual J.T. Barton Jr. Ethics Essay Scholarship Competition. The deadline for submissions is 4:30 p.m. Monday, February 23, 2009.
An observation: an essay written for this competition would be an appropriate artifact for an undergraduate to include in her/his gen ed ePortfolio.
The 8th Annual J.T. Barton Jr. Ethics Essay Scholarship Competition
The competition, which is open to all Clemson University students, has two tracks: one for undergraduates and one for graduate students.
There are three scholarship prizes in the undergraduate competition:
First Prize: $1,500 Scholarship
Second Prize: $1,000 Scholarship
Third Prize: $ 500 Scholarship
Graduate students at Clemson University are invited to compete with their peers for a $1,500 Scholarship.
Essay Topic: Families and the Rights of Children, Parents, Grandparents....
There are many variations in what constitutes a family. Divorce, adoption, artificial insemination, surrogate parenting and other developments have made it difficult to have simple rules about who has what rights in the family. In fact, these developments call into question ideas about the moral obligations family members’ have to one another that until recently were considered well established. Consequently, we face some tough questions. What principles or general ideas should determine the rights of children, parents, and other relatives, when those rights seem to conflict?
The central question is about how such conflicts should be handled. The “should” here is ethical. Thus, although the question has a political dimension and a public policy dimension, ethical reasoning and judgment will be necessary to adequately address it.
Essays must be typed (double-spaced) using a twelve-point font. The title page should include the author’s name and contact information, but the text of the paper should be suitable for blind review. Essays must not exceed 1,500 words (a word count should be included on the title page; references and citations should not be included in the word count).
Essays should be submitted in both hard copy and electronic form on a diskette or CD. The hard copy and the electronic copy should be delivered to the Department of Philosophy and Religion, 126 Hardin Hall. Early submissions are welcome. The deadline for submissions is 4:30 p.m. Monday, February 23, 2009. Winners will be notified in March 2009.
Instructions and resource materials are available here: http://www.clemson.edu/ethics
The Rutland Institute for Ethics is committed to academic integrity. Clemson University Undergraduate Academic Integrity policy: http://www.clemson.edu/ugs/academic_integrity/index.html Clemson University Graduate School Academic Integrity policy and procedures:
http://gradspace.editme.com/AcademicGrievancePolicyandProcedures#integrityphilosophy
For additional information send email queries to djones1@clemson.edu
Daniel E. Wueste, Ph.D.
Director, Robert J. Rutland Institute for Ethics
President, Society for Ethics Across the Curriculum
242 Hardin Hall Clemson University
Clemson, SC 29634-0528
864-656-6147; Fax: 864-656-2858
Office email: ernest@clemson.edu <mailto:ernest@clemson.edu>
http://www.clemson.edu/ethics
An observation: an essay written for this competition would be an appropriate artifact for an undergraduate to include in her/his gen ed ePortfolio.
The 8th Annual J.T. Barton Jr. Ethics Essay Scholarship Competition
The competition, which is open to all Clemson University students, has two tracks: one for undergraduates and one for graduate students.
There are three scholarship prizes in the undergraduate competition:
First Prize: $1,500 Scholarship
Second Prize: $1,000 Scholarship
Third Prize: $ 500 Scholarship
Graduate students at Clemson University are invited to compete with their peers for a $1,500 Scholarship.
Essay Topic: Families and the Rights of Children, Parents, Grandparents....
There are many variations in what constitutes a family. Divorce, adoption, artificial insemination, surrogate parenting and other developments have made it difficult to have simple rules about who has what rights in the family. In fact, these developments call into question ideas about the moral obligations family members’ have to one another that until recently were considered well established. Consequently, we face some tough questions. What principles or general ideas should determine the rights of children, parents, and other relatives, when those rights seem to conflict?
The central question is about how such conflicts should be handled. The “should” here is ethical. Thus, although the question has a political dimension and a public policy dimension, ethical reasoning and judgment will be necessary to adequately address it.
Essays must be typed (double-spaced) using a twelve-point font. The title page should include the author’s name and contact information, but the text of the paper should be suitable for blind review. Essays must not exceed 1,500 words (a word count should be included on the title page; references and citations should not be included in the word count).
Essays should be submitted in both hard copy and electronic form on a diskette or CD. The hard copy and the electronic copy should be delivered to the Department of Philosophy and Religion, 126 Hardin Hall. Early submissions are welcome. The deadline for submissions is 4:30 p.m. Monday, February 23, 2009. Winners will be notified in March 2009.
Instructions and resource materials are available here: http://www.clemson.edu/ethics
The Rutland Institute for Ethics is committed to academic integrity. Clemson University Undergraduate Academic Integrity policy: http://www.clemson.edu/ugs/
http://gradspace.editme.com/
For additional information send email queries to djones1@clemson.edu
Daniel E. Wueste, Ph.D.
Director, Robert J. Rutland Institute for Ethics
President, Society for Ethics Across the Curriculum
242 Hardin Hall Clemson University
Clemson, SC 29634-0528
864-656-6147; Fax: 864-656-2858
Office email: ernest@clemson.edu <mailto:ernest@clemson.edu>
http://www.clemson.edu/ethics
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