Observation 1

Sarah and I viewed an anti-smoking commercial that was produced by the "Sunny side of Truth" company. The commercial illustrates how smoking can impact the size of a pregnant woman's baby. Strong sarcasm is used by the characters of the commercial to humor someone wanting a healthy, normal-sized infant. The point of the commercial was to show how smoking tobacco can affect the healthiness/size of a woman's infant. It is ironic how the characters of the commercial dance and sing to a happy tune about how small, unhealthy babies are preferred by some women rather than healthy, average sized ones. The authors of the commercial use a TV median to convey an anti-smoking message to their audience based upon the rhetorical situation about smoking having negative effects on pregnancy. The commercial can be found at http://www.thetruth.com/videos/magicalAmount.cfm.