OBSERVATION 1

I found an interesting ad on YouTube about Dove soaps and lotions. It was on Dove's "Pro-age" campaign and the commercial is not like any other commercial I have ever seen about beauty products. This commercial features several nude women around age 60 seated on the ground. They are naked to show their skin, and you can see almost ALL of their skin. The text, "Too old to be an anti-aging ad," repeats several times, after each woman. The commercial ends by saying, "but this isn't anti-age, it's pro-age." This commercial is meant to show the audience that even though one may be old, that there are still products out there for them and not just for beautiful 25 year old women. The audience of this product is obviously older women, and it is meant to make them feel like there is still a product directed at them. You can find this commercial is you log on to YouTube.com and search Dove Pro-age campaign.