This State Farm commercial uses an analogy, ethos, and pathos to grab the audiences attention while at the same time selling their product and making the viewer assured that State Farm's insurance will always "be there".
http://www.youtube.com/statefarm
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I think this is a good start to a quality paper, but there might be some ways to improve it. I think it is a significant thesis to the topic you want to write about, and its sharp enough to have enough material to write about. My suggestions might be that the thesis states the obvious; no one could really argue against it becuase its just the straight facts you learn from watching it. But it really seems like you could extend on your basic idea to complete a full paper
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