Friday, February 6, 2009

observation 4

1. Preliminary thesis:
My research topic is trying to convince the audience that paying 3 million dollars for a 30 second super bowl is not worth it. I will focus mainly on how miller high life was smart and only paid for a 1 second ad and built up hype before the super bowl for the 1 second commercial and also compare the advertisement rates of other sporting major sporting events to that of the super bowl.
3 million dollars is not worth the 30 seconds of air time for commercials during the super bowl this year because it is still just a normal commercial that people watch for the comedy, not the product, so it would be much more efficient to spend the 3 million dollars on multiple commercials that are not aired during the super bowl.

2. Sources: I intend to use many different sources in this paper. I will use the internet to look up statistics for advertisements, read through articlas either published online or in the newspaper that talk about these super bowl commercials, and I will also use media and how they portray the super bowl and its advertisements.

3. Difficulties: The most difficult part of this project will be writing 2500 words. I also forsee some difficulties in finding the resources I need that will help me prove my argument.

1 comment:

  1. 1. This is a good topic that is relevant to the visual rhetoric research paper assignment. I think it will be easy to explain this point and it brings about a strong arguement which is always nice to see.

    2. The sources needed will have to be very statistical and effective. You will need to find a lot of information regarding how effective a 30 second commercial during the superbowl is, how effective a one seconde commercial during the superbowl is and also how effective normal 30 second commercials are.

    3. I think you will have a difficult time proving this point because I am assuming that the information against you will be very contradicting due to the amount of people that view the superbowl each year.


    AMANDA-BROOKE HANLON

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