Observation 6

I haven't decided yet if I am going to conduct interviews for my research paper or not, but I feel that it may be beneficial. I would interview a variety of people, including students in high school, students at Clemson, and adults. The adults would be able to tell me how they feel that anti-drug advertisements have changed since they were younger, and if they think that the advertisements were effective then and if they are now. The students would only be able to tell me about the advertisements that they see now, so I would be asking if they think that they are effective and what message they get from watching or seeing recent anti-drug ads.

Possible Questions

Adults:

1. What major changes have you seen in anti-drug advertisements since you were a child?

2. Do you think that the anti-drug advertisements today are more or less effective than ones in the past?

3. (If they feel that the ads are more effective..) What strategies or aspects of the advertisements make them seem more effective?

4. (If they feel that the ads are less effective..) What strategies or aspects of the advertisements make them seem less effective?

Students:

1. What do you think of when you see anti-drug ads?

2. Do you think that anti-drug ads are effective in persuading you to not use drugs? Why or why not?

3. What strategies do the campaigns use to make the advertisements persuasive and effective towards their audience?

4. What could the campaigns do to make the advertisements more persuasive and effective towards their audience?